What began as a streetwear label has grown into a forward-looking movement that merges modern design, craftmanship, and ancestral wisdom.

Rooted in Los Angeles, Crafted in the Philippines

Made for the individual who moves with purpose and authenticity — who understand that true richness is found not in excess but in depth, substance, and soul.

Sourced locally and globally using premium and authentic fabrics and materials that are designed in curated small-batch collections inspired by our journey across horizons — weaving the energy of the city with the serenity of the sea and the grounding calm of the mountains. Embracing versatile, timeless silhouettes designed for those who carry forward an essence of who we were, toward who we are becoming.

The RICH Eye is inspired by the Tuwali tribe of Ifugao — keepers of ancient rice terraces carved into the mountains of northern Luzon of the Philippines.

Combining two sacred weaving motifs: a diamond, symbolizing the fern, a memory of the ancestral past — and the figure of a woman, honoring the guiding force of femininity throughout time.

An ode to our matriarch origin.

Our Commitment

We create pieces that live beyond the moment: made to move through time, across generations, and between cultures. We believe clothing is a form of craft that should honor where it comes from, serve who wears it, and remain relevant through every season of life.

We are dedicated to producing pieces with intention and integrity — through thoughtful design, conscious, small-batch production, and a deep respect for people and the planet.

Based in Los Angeles, California USA
Thoughtfully crafted by trusted and skilled artisans in Manila, Philippines.

Journal

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  • We're Back: A Letter from RICH Tribe

    We're Back: A Letter from RICH Tribe

    RICH Tribe returns with a renewed purpose and a deeper connection to our roots. We share why we stepped away, what we’ve rebuilt, and what this new chapter means for...

    We're Back: A Letter from RICH Tribe

    RICH Tribe returns with a renewed purpose and a deeper connection to our roots. We share why we stepped away, what we’ve rebuilt, and what this new chapter means for...

  • "For The Locals" | Los Angeles Exhibition

    "For The Locals" | Los Angeles Exhibition

    Presented by RICH Tribe x LA-native local artist — @spiltbeanz — as they collaborate on a joint exhibition featuring curated fashion & art at Grand Central Market in downtown Los...

    "For The Locals" | Los Angeles Exhibition

    Presented by RICH Tribe x LA-native local artist — @spiltbeanz — as they collaborate on a joint exhibition featuring curated fashion & art at Grand Central Market in downtown Los...

  • Logistx x RICH Tribe

    Logistx x RICH Tribe

     @logistx_ugf   — Olympian, World Champ, & Red Bull All-Star takes the stage.

    Logistx x RICH Tribe

     @logistx_ugf   — Olympian, World Champ, & Red Bull All-Star takes the stage.

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